Pharmaceutical Marketing Universe

🚀 Genio Pharmaceutical Marketing Training

Transforming Pharma Professionals into Market Leaders

The Genio Pharmaceutical Marketing Training is the only program in Egypt and the Middle East that blends science, strategy, and innovation to equip professionals for the evolving healthcare marketplace. Built on adult learning principles (10–20–70), this program moves beyond theory into real-world projects, case studies, and brand plan simulations.

🌟 What You’ll Gain

• Strategic Marketing Mastery: Learn to design end-to-end marketing plans, define markets, analyze competitors, and translate data into actionable strategies.

• Financial & Analytical Acumen: Build P&L fluency, evaluate pricing strategies, and critically appraise medical literature to ensure ethical, evidence-based marketing.

• Omnichannel Leadership: Create patient- and HCP-centric experiences by integrating digital, omnichannel, and AI-driven engagement tools.

• Brand Builder Experience: Step into the role of a product manager and deliver an actual brand plan as your capstone project.

👩‍🎓 Who Should Attend

• Pharmaceutical marketers, product managers, and sales managers ready to expand their strategic influence.

• Professionals seeking to bridge scientific rigor with commercial execution.

• Ambitious talents eager to lead—not follow—in Egypt’s and the region’s pharmaceutical industry.

🧑‍🏫 Your Expert Trainers

• Mohamed Yousry Issa (MBA, UK) – A certified corporate sales & management trainer with 15+ years of cross-regional experience, having delivered 2,500+ training hours to 1,000+ professionals across Egypt, KSA, UAE, and Lebanon.

• May Mohamed Shehata (MBA, Egypt) – A visionary omnichannel leader and published medical writer who has driven EGP 100M+ revenue growth and delivered 25+ trainings in marketing, data analysis, and business acumen.

📍 Delivery Format

• Physical Option:  One full-day weekly sessions. (8 Sessions)

• Virtual Option: Google Meet – two evenings per week, fully interactive.

• Participants get full access to online course material for two full years.
  Both formats provide networking opportunities and a dynamic mix of live discussions, real cases, and collaborative exercises.

✨ In short: This isn’t just a marketing course. It’s your launchpad to become a next-generation pharmaceutical marketer—armed with strategic vision, digital fluency, and the ability to deliver measurable impact in one of the world’s fastest-growing regions.

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Trainer Profiles:

Dr. May Shehata

May Mohamed Shehata holds an MBA in International Business from the Arab Academy of Science

& Technology (Egypt) and a B.Sc. in Pharmaceutical Sciences from Alexandria University (Egypt).

A visionary omnichannel marketing leader, May merges pharmaceutical expertise with a strategic

business mindset to deliver transformative results. With a decade of experience, she has driven EGP

100M+ revenue growth, pioneered digital transformations, and built high-performing teams

through targeted trainings and stakeholder collaborations. 

Her data-driven approach, coupled with a passion for empowering professionals, positions her as

a catalyst for innovation and profitability in the pharmaceutical industry. She is an industry thought

leader, published medical writer, public speaker, and social media content creator, recognized for

translating complex clinical insights into actionable strategies. 

May’s leadership style—rooted in empowerment and inspiration—has enabled her to deliver 25+

trainings across medical and product knowledge, business acumen, marketing fundamentals,

data analysis, and critical appraisal of medical literature. This expertise not only elevates team

capabilities but also bridges gaps between scientific rigor and commercial execution.